About the Masthead
About ImportedHardwoods
Tony Andersen
Founder & Lead Editor
More than ten years following imported and domestic hardwood categories across flooring, furniture lumber, and decking, with deep familiarity in species characteristics, grading standards, and the specialty retailer landscape.
The question that kept coming up — in woodworking forums, in flooring subreddits, in the comment sections of home-renovation blogs — was never 'where do I buy hardwood?' It was always 'how do I know which one is actually right for my situation?' A homeowner comparing Brazilian cherry to hickory for a high-traffic hallway has a completely different calculus than a furniture maker choosing between African mahogany and genuine Honduras mahogany for a dining table commission. Yet almost every resource online collapsed those decisions into the same thin species chart. That gap is why this site exists.
What I bring to this editorial work is pattern recognition built across years of reading: aggregated owner reviews on flooring forums, independent assessments from woodworking publications, published Janka hardness and dimensional stability data, and the pricing transparency that comes from tracking specialty retailers over time. When owners consistently report that a particular engineered floor telegraphs subfloor imperfections at the glue-down stage, or that a given exotic species raises tool-dulling complaints across multiple independent reviewers, those signals compound into a recommendation you can trust — not because I said so, but because the evidence converges.
The way this site works is straightforward: every article starts with a defined buyer situation, maps the realistic product field for that situation from entry price to premium, and routes each recommendation to the retailer whose program, stock depth, and return policy best serves that buyer. Amazon Associates covers the commodity and tool end of the catalog. For specialty lumber and premium flooring, the affiliate relationships run through Bell Forest Products, Hearne Hardwoods, Woodworker's Source, Woodcraft, Rockler, and Owl Hardwood — retailers where a single order can run several hundred dollars and where the commission reflects that order value. The editorial and the commerce are aligned: better guidance produces better-matched purchases, which produces better affiliate outcomes.
What we refuse to do is flatten the market to its cheapest layer. A buyer specifying wide-plank European white oak for a $40,000 kitchen renovation deserves the same editorial rigor as someone buying their first set of poplar boards for a beginner project. We also refuse to recycle manufacturer marketing language as analysis. When a flooring brand claims 'commercial-grade durability,' that claim gets weighed against what owners report after two years of actual use and what the published wear-layer specs actually support. Vague superlatives without data behind them do not appear in our recommendations.
This site is written for people who have already decided to care about the material — they just need someone who has done the reading. That includes the homeowner who wants floors that will outlast two renovations and is willing to pay for them, the hobbyist woodworker who has graduated past pine and wants to understand why quartersawn white oak behaves differently than flatsawn, and the semi-pro furniture builder pricing exotic species for a client project. If you arrived here knowing exactly what you want and just need a trustworthy place to buy it, the product guides will get you there fast. If you arrived here with a species name and a vague budget, the buying guides will do the rest.